Task 2

usic Video	Ident
quick cuts	30 seconds
beat editing	branding of the channel
use of close ups	Colours
lip synching	Logo
narrative or story	short narrative
locations	use of stop motion animation/cut outs
genres of music	Locations or sets
costume	Selection of music

task 5a) What is the aim (purpose or intention) of this research into 3 existing products?	Use the following words in your response	Your annotations
	conventions	The purpose of looking at conventions is so that I have a solid thought of what to include in my idea. For instance from the 3 Ident examples i looked at included conventions such as  -Location -Theme/genre -Music -Duration -Branding of the channel - Short narrative -Use stop motion animation/cut outs out of the above my aim is to include a location, Music,Duration Branding of the channel and the use of stop motion/cut outs. Different shots and angles.
	distribution	The most popular place these idents are distributed is usually seen on TV. It unfortunate that many productions have realized that not everybody watches TV However, social media enables people especially youths to distribute their production on different websites, e.g. Instagram, Twitter , Facebook etc. The reason why I will distribute my ident on these platforms is because there are alot of people from my target audience that consume them
	platform	My aim is to distribute everything on platforms like IPhone, laptops, mac, digital TV etc.

Task 5b) Summary - what did you find out from your research into 3 existing products?	Use the following words in your response	Your annotations The convention in these idents is that they don’t only stick to a colour scheme, but thee fast paced editing (digitally) which conveys the target audience is growing up fast, ty’re also bright remarkable colours, which promotes their theme. The majority of them arhinking and moving fast, energetic in life.
	quick cuts & beat editing	The ident I looked at is in fast editing to keep the audience motivated and interested. It also included beat editing in the background
	Use of stop motion of CG animation	All of the idents include digital animation. Unfortunately, I will not be able to do digital animation so I will be using stop motion.
	use of close ups	The examples I looked at had different shots especially close ups. I will be using quite a lot of close ups mainly on the logo Yen.tv
	lip synching or Branding of the channel	The branding of my channel is key because it is the main focus of the ident on the Urban net. I have adapted the theme colour which is purple and red.
	narrative or story	The ident doesn’t really have an narrative it will only be keeping the theme of the advert, which are young adults walking together to their destination which looks like school
	locations	The location of the ident will be outside the college building. Because I need students and a wall.
	genres of music	The genre of the music will be electronic and hip-hop
	costume	The costume will just being regular clothing that people in our target audience wear. For a t-shirt, tracksuit trousers and a housecoat. The costume will be seen on the characters, and they will be wearing casual clothing, to portray Youth and it appeals to my target audience. For instance – casual T-shirts, jeans, tracksuits, trainers etc

	Cover each of the following aspects in your response:	(MERIT) Your annotation – what revisions have you made to the original idea?	(MERIT) ...and Why?
	Looking at other current examples -conventions	Looking through my idea my ident covers up most of the conventions of the sample idents.	So I have a font style that represents my logo Yen.tv this will be in Big, Bold, and bubble writing which attracts my youth. It also has a theme which will make my ident more effective
	Audience likes and comments on exiting examples	I notice that the audience really enjoyed how the editing was simple, plain and unique.	So, I have to make sure that I keep my ident simple but unique which will be revealed in my editing etc.
	Audience feedback,preferencesandexpectationsfrom your Focus Group and Survey Monkey	From my survey monkey my audience mainly chose animation, fast editing pace, and bright colours.	Unfortunately, I won’t be able to animate my video to appeal to my audience. However, I will still be using stop motion.
	Past and Future trends (Distinction only)