TASK 4

Age	My target audience  16-25
Gender	males and females
Ethnicity	all ethnicity
Music Preferences or TV/Film/YouTube preferences?	Preference E4 Electronic and hip hop music genre

Is it clear what has been adapted or developed from the existing products?	My focus group agreed that it was clear what ident has been adapted. They saw where my idea came from and enjoyed it. My focus group were pleased about my idea and said that It was pure idea and they agreed that I had adapt the idea of the three examples I used which was E4 ident ‘peeled’
Does the product appeal to you and why?	The group agreed that the idea won’t be a problem to attract my target audience that if it appealed to them then they don’t see why others of their age won’t find it appealing. I was told that the one thing that makes it appealing is the simplicity and that it’s not complex. I got the same comment seen from my research on the platform ‘YouTube’
Which ideas do you think are effective in creating the right image for the channel/artist?	The group mentioned the editing and colour. They said that it will be effective by the use of bright colours which I need to decide to adapt or develop on my channel and the ident should be fast pace editing to appeal to the audience
What ideas do you think I should include or change in my final idea?	In the focus group I received some positive feedback back as well as advice, things I must take in consideration. In my ident I wanted to adapt the idea that there is a piece of stick paper which is the logo stuck on to the wall but with the editing stop motion it gradually peels off. However, in the ident in the background there is also people walking but the editing is very fast pace and it has been fast forward. They are also out of focus for the audience to focus on the Logo. I was told to take add people in the background of  my target audience but specifically ‘stereotypes’ for instance And outsider, rebel, geeks of different genders and ethnicities etc. So, instead of having the characters out of focus the camera should instead, gradually pan out and finally get a closer view of the logo peeling off.
Are there any products that you recommend I looked at?	I was told to look at the BBC3 ident it look complex and impossible to do because it was digital animation but that is where and how I got the ideas of adding characters of my target audience into my ident.

DISTINCTION 4d) How large is the audience based on Youtube Hits, Downloads or Viewing figures

How big is the audience?
How popular are these products with audience?

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	My target audience are urban youths ages of 16-18 as seen on my research survey , social media and focus group	To improve my second idea is including my target audience and adding more things such as colour, editing pace  etc.	My intended idea outcome from my old idea is taking ideas like putting more things to make it appealing for instance the background viewing different locations, people, stereotypes etc.

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	My target audience are urban youths 16-25
	Preferences & expectations	Bright colours Theme Logo duration 10-15 seconds Narrative
	Music Subculture	Electronic Hip-hop pop