Task 1

Task 5b) Conclusion - how do your research findings develop your idea?	Cover each of the following‘ finer details’ in your response:	(MERIT) How did what you found out affect the development of your idea?	(DISTINCTION) Define how you will use this in your idea to make you product effective?
	Shots, angles and framing	The effect of development of my idea is the use of different shots, angles and framing. During my research it is certain that a lot of my target audience age enjoying seeing this and it is proven in the different idents I previously researched for urban youths	I want my ident to be very effective, creative and interesting this will be a success by using different shots to attract my audience.
	editing decisions	Editing is important during the production process because it is attracted by the audience. The editing is vital because its effective as it flow to the music in a rapid pace	And so, in my ident there will be a lot if beat editing but very smooth flowing.
	Costume	I noticed looking at the comments from the three idents I choose costume was mentioned, although most of it was animated the character/ theme still dressed in a certain way to match the theme. I	It’s uncertain that I will be using digital animation, however the actors I may include to dance will dress up in a certain way ‘youth’ stereotyped as.
	locations	The location creates the narrative and the theme of the ident	When making my video the location I have chosen is an odd choice. However I believe this location will add an element of viral buzz to my video.  When making my video the location I have chosen will certainly, be in a place where you can usually find my target audience. The majority of them go to school, university, work etc. I don’t want to remind them of that So it will be in a chilled palace. This location will add an element of viral buzz because it’s familiar.
	Narrative	The narrative in this case isn’t so important because I’m not really creating a music video, and looking at  my examples they don’t really make sense	So there isn’t really a narrative to my video
	Audience feedback, preferences and expectations	From my audience feedback I was told that I have to make sure that the beat is on time with the editing, the colour scheme has to be very attractive so wild, bright, bold colours	So I intend to use this feedback for my product, and I shall be focusing more on beat editing and adding colour into the video. I have to try and meet their expectations in order to make this go viral. I’m taking this feedback on boards, and I will be focusing more on the things that were mentioned. -       The best -       Colour scheme -       Narrative (if needed) -       Music to the beat
	Social Network responses(Distinction)