Y.E.Nceo produce, shoo and edit an promotional ident for Yen TV. The aim of this ident is to showcase new features available on their websites. The ident 'peeling' will be 15 seconds long and it will include stop motion
The primary target are youth of the age 16-25 , as they are the main audience that will be watching Yen.TV. My Ident can target male and female, but really and truly I doesn't target any of them because I is not stereotypical for instance the colour used 'purple' can be liked by both genders. No colour represent each gender (e.g. blue or pink) My ident appeals to white people, it can appeal to all ethnicity's. Idents are clips that are around 15-20 seconds long that are used for advertisement and channel branding. Ident share this length because there wouldn't be enough time if it was longer for other adverts between shows. Overall, the purpose of this is to create an ident for a new channel called urban net TV. They will need an ident to introduce their programs, sitcoms and shows.The synopsis of the advert
My initial idea is to have plain background made from paper or cardboard, and then I will have the UN TV (URBAN NET TV) Logo, sort of create its self from nothing into the urban net logo. I will so be having splashes of colour which will be done will a brush and paint or spray paint.
My idea is to have a piece of paper cut out in the shape of the different letters as the Logo and stick them on an urban wall for instance graffiti as it gradually peels of in stop motion, there will be people in the background that target my audience doing stereotypical things e.g a group with shopping bags etc. When the paper peels of the wall there will be three teenagers that will pick up the letters and stick them back on the same wall spelling out YEN, as its being sprayed (not visible. It will be set in different locations representing the difference about youth that will gradually come out of focus.
development process
This process is part of the pre-production that includes, creating a storyboard, Location and props. Using a storyboard allows the team to be creative in terms of what is going on in each shot beginning, middle and end. A template will be used enabling them to draw or get rid of mistakes, for the ident. The location will be exterior, We could film this outside but instead we will use another wise technique which is the green screen it's less complex in terms of filming checking mic sounds (avoiding the wind)n , worrying about weather and strangers who may accidently walk through during the process which will spoil the whole idea. For prop creation we will be using the colours black white and purple as adapted from E4.
Colours
The colours in the ident are no too bright but appealing. Purple is the dominate image as seen on the logo. The colour purple associates with so many words and identity for the target audience. The colour purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of health, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. All of these terms reinforces the thoughts about youth and channel personality.
Music
Their will be music to keep an happy mood. The music is upbeat electronic. The music that will be playing in the background was chosen because of my research that this is had the most likes and I think it was chosen because many youths are used to this type of sound in urban youth ident. The name of this instrumental is called Electric Joy Ride - Origin copyright free. This music plays with your mood because it changes beat which is unexpected and exciting which makes the channel more familiar with excitement and relaxing.
filming dates and times
The filming date will start on the 12th of May and the deadline for editing, shooting ets needs o be done by the 27th of May The ident will be distributed on three different platforms that I'm highly likely to target my audience. YouTube, Blogger and Weebly.
development process
This process is part of the pre-production that includes, creating a storyboard, Location and props. Using a storyboard allows the team to be creative in terms of what is going on in each shot beginning, middle and end. A template will be used enabling them to draw or get rid of mistakes, for the ident. The location will be exterior, We could film this outside but instead we will use another wise technique which is the green screen it's less complex in terms of filming checking mic sounds (avoiding the wind)n , worrying about weather and strangers who may accidently walk through during the process which will spoil the whole idea. For prop creation we will be using the colours black white and purple as adapted from E4.
Colours
The colours in the ident are no too bright but appealing. Purple is the dominate image as seen on the logo. The colour purple associates with so many words and identity for the target audience. The colour purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of health, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. All of these terms reinforces the thoughts about youth and channel personality.
Music
Their will be music to keep an happy mood. The music is upbeat electronic. The music that will be playing in the background was chosen because of my research that this is had the most likes and I think it was chosen because many youths are used to this type of sound in urban youth ident. The name of this instrumental is called Electric Joy Ride - Origin copyright free. This music plays with your mood because it changes beat which is unexpected and exciting which makes the channel more familiar with excitement and relaxing.
filming dates and times
The filming date will start on the 12th of May and the deadline for editing, shooting ets needs o be done by the 27th of May The ident will be distributed on three different platforms that I'm highly likely to target my audience. YouTube, Blogger and Weebly.
Locations/Setting
Most of the shots in the ident will be filmed in front of the green screen because its safe and I have a 50/50 chance to wider options in terms of choosing a background as my location during the post-production. I will set it in a popular places; Urban area. The vital thing is that the Logo needs to be on the wall.
Editing techniques
The editing technique will be at a quite fast pace during the Ident. Certainly there will be beat editing to make the Ident more appealing and remarkable. The beat sets the mood of excitement, freedom, happiness etc I plays the part of the channels personality and identity. The music and editing could be slow, but we're not a boring channel.
.Animation
The animation and edit to this ident is 'stop-motion' only. The use of stop motion makes it look appealing and interesting compared to digital animation because it is so obvious and quite complex. This is less complex easier, faster and cheaper.
Resources
The items needed for his Ident are
Paper -£4.99
Scissors -£1.00
Spray paint-4.95
Glue - £1.50
Hand-held camera enabling us to take still shots for the stop-motion animation.Thank you, Kind regards,
Joanna S. Yenon
Producer
Email : 15l1809@ctksfc.ac.uk
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