Implementation plan

P	Implementation plan	Format (HDV)	High Quality format 10
P		Running Time/ Duration	10-20 seconds
M		Schedule (dates and times) Planning production (shoot/animation) post-production, release/distribution	The schedule date will be on the 16th of May. Copy right permission will be done 12th may by looking at the conventions of an ident I found out that this is how long they should be.
			We will be shooting on the 16th outside the school premises. We will be filming next to  a wall because it is what we need for our ident. This shoot should take 5-10 min long to accomplish. We will be booking our equipment on the 12th of may we will be booking hand-held camera, with a tripod and lights for the stop animation.
			The release of the Ident is on the 27th of May and it will be distributed on Youtube.
M		Budget Costs Breakdown	Total Cost   £61.42
			Here are the cost Breakdown  A3. Paper -£4.99  to draw out the logo - 1 pack  Scissors -£2.00 to cut it out 2 pairs -  1/2 2 Glue - £1.50 to roughly stick it unto the wall
		Resources (source materials from ebay or amazon)	Costume - The performers are going to wear casual clothing for instance jeans, hoodies, tracksuits etc. The purpose of this is to appeal to the audience s they can relate because it is there audience Paper -£4.99 Scissors -£1.00 Spray paint-4.95 Glue - £1.50 Amazon Performers £11, jackets    black trousers £11.99   black shoes £20.  Hats - 5.99 -Hand-held camera enabling us to take still shots for the stop-motion animation.
			Performers I have spoken to my performers and they are able to make the date for the 16th of Monday. My performers will be from 16-19 age. They are Performers my performers are moshood azeez, afia and Marcus. moshood goes to ctk collage while Afia and Marcus. .
			Production Equipment We shall acquire a hand-held camera, with a tripod, SD card, Mack computer  and lights for the stop animation. These will all be booked for on Monday the 9th of May.
			Locations/Set building Most of the shots in the ident will be filmed in front of the green screen because its safe and I have a 50/50 chance to wider options  in terms of choosing a background as my location during the post-production. I will set it in a popular places; Urban area. The vital thing is that the Logo needs to be on the wall.
			Modelling/Animation materials The animation and edit to this ident is 'stop-motion' only. The use of stop motion makes it look appealing and interesting compared to digital animation because it is so obvious and quite complex. This is less complex easier, faster and cheaper.
M	Research evidence	Audience research feedback	In the focus group I received some positive feedback back as well as advice, things I must take in consideration. In my ident I wanted to adapt the idea that there is a piece of stick paper which is the logo stuck on to the wall but with the editing stop motion it gradually peels off. However, in the ident in the background there is also people walking but the editing is very fast pace and it has been fast forward. They are also out of focus for the audience to focus on the Logo. I was told to take add people in the background of  my target audience but specifically ‘stereotypes’ for instance And outsider, rebel, geeks of different genders and ethnicities etc. So, instead of having the characters out of focus the camera should instead, gradually pan out and finally get a closer view of the logo peeling off.
D	Add detail and creative development - Test footage of your video idea