The target audience for skins is young college students aged 16-20 and it appeals to both male and female audience. Skins is categorized as a teen drama, you can tell this in just the opening few minutes due to the age of all the main characters introduced to us as they’ve already gone against the rules being in the wrong location which is the pub and there is a lot of alcohol consumption throughout the trailer. As they usually consume alcohol and drugs so that they enjoy themselves. The Genre’s purpose is to relate well to the target audience which is obviously ‘teenagers’. They are the same age as the target audience, therefore the audience can put themselves into the characters shoes and they may share the same issues relating to them. Within the trailer, there are different examples of M-E-S that makes this recognizable and what it tells the audience about each of the character. At the beginning of the scene there is light glowing behind the group of teenagers running towards the camera which create a silhouette and making them look like shadows. The effect of this lighting and colour is to create an impression for the audience of mystery and negative views on the characters. The trailer for skins is established at night which means it’s very dark with dull lighting used to create a stratosphere of an evening out. The clothes the characters are wearing are casual. The extra characters are dressed up as local people going to the pub for a normal night out, nothing distinct, however looking rather worn-out and rough. Suddenly, when the main characters come in they are dressed in a variety of clothing. Some of the boys are wearing hoodies and trackies which makes them appear comfortable, where as some of the girls are dressed more revealing in little dresses to obviously impress the boys. But when they enter them all look like they have been out for a while and look drunk already. The props that are used are the basic contents of a pub. Pool tables, bar, drinks, tables, chair, gambling machines , bar stools, cards and a dog acting very aggressively which prefigures that danger could happen.These shots have been placed next to each other to show the audience that the dog is barking at the teenagers Even though the teenagers are happy and enjoying themselves, it leaves the impression that there is danger which eventually happens. The setting is in a rundown pub in the middle of a city and at the beginning of the trailer teenager’s behavior is unpleasant and will cause a lot of trouble as they continue acting out of order mocking and in directing the adults this creates an impression that the viewer might expect something bad to happen for instance a fight. Afterwards, the main characters enter the scene as though they were or could be drunk, while the adults playing the locals look angry by their facial expression that these youths have bothered them, they repetitively give the filthy looks. While the main characters do not seem to care because of their actions smiling, happy, laughing, singing, dancing and drinking. This connotes about the teenagers/characters lifestyle as they get out of control. They play all this very realistically. The scene is done in slow motion so you can see their expressions easily. Each of their expressions are very easy to read so the viewer is aware of what they are thinking. The makeup at the beginning of the scene is done very attractively but as the scene goes on they all look supplementary rough and sweaty. Their makeup runs and they look impure and withdrawn. Finally, when a fight breaks out parts of the scene is speed up so it looks like it is more risky, while other parts are slowed down so you can see facial expressions of pain or anger during the fight.

There are also elements of Mise-en-scene and camera work that tells us about the character’s emotions, behavior or personality. In the trailer one of the character is hidden underneath the table, with the camera looking down at a high angle, which empowered the audience to be aware of the character crouching down from the action in front as the audience can see a character that unconsciously falls to the ground. In addition, this shot is also used for the character seen as the geek that is hidden in the corner behind the counter a young male teenager isolated/trapped whilst action is taken place. He doesn't feel comfortable during the pub fight in this location (pub is an adult location & violent) It suggests that it may be his first experience. By he's facial expression he certainly looks apprehensive. Initially, he is of course a male character but not particularly masculine. There's more expectations of boys to behave like this then there are of girls. The lighting is low shows that he’s venerable and feels intimidated.

Camera movement in the trailer is crucial. A tracking shot moves on tracks in the trailer and the camera movement is used in a number of ways but is most commonly used to explore the pub and this is how were able to seen the props by using this tracking shot the composer of Skins gives the viewer a detailed tour of the situation. It’s also used to follow a character.The purpose of this is to create a sense that we are there at the pub, engaging the audience by helping them gain understanding. For example, when the girl is clearly seen to have taken drugs, the camera moves in gradually to her face an extremely close up shot, this emphasis how the girl must have felt, portraying it to the audience making them feel slightly how she would feel. ‘Dizzy & sick’ with the colour tint of green yellowish, this supports the representation of young people, on how it is in a negative stereotypical ‘teenager.’ There’s another tracking shot of the teenagers running up the stairs escaping. The camera may be mounted on a camera dolly, a wheeled platform that is pushed on rails whilst filming; in this case the shot is also known as a dolly shot or trucking shot. So, the purpose of the tracking shot is for the audience to feel engaged within the group and feel like they’re escaping up the stairs with them, If the camera was filmed in front of the characters, then the audience wouldn’t feel engaged and will just be watching however, the target is to obviously reach the audience ‘teenagers’ being involved it makes it entertaining and understandable. The camera is so close to their faces, which could symbolise their personalities; they might be quite bold or ‘in your face’, or perhaps the camera placing means their expressions are important.

The important characters are Effy Stoneman, JJ Jones, Freddie McClure, Cassie Ainsworth, and Chris Miles. Each of these characters are seen on the camera as a close-up shot, extreme close up shot and mid shot. Firstly, these shots are used to establish the characters faces expressions in order to identify what personality they may have. Initially, not just facial expressions but their actions on what they’re doing. For instance, this shot is an extreme close up revealing parts of ‘Freddie McClure’ faces. Freddie is one of the important characters known for the 'popular attractive this characters role is to get all of the girls and take advantage. The girl beside him from her body language you can tell that she’s attracted to his appearance.

Most of the time the camera is filmed in the frame as a group, these movements lets the audience know and symbolises that we’re going to get very close to these characters’ lives throughout this series about the characters themselves, it also suggest their relationship and how close they are together in the shot when they’re constantly laughing. The ground level shot of the girl under the table suggest that she’s stereotyped as the ‘Reclusive troubled outsider.This shot permits the audience to be aware of the character crouching down and hiding from the action in front and around her, and connect with the characters emotion seen by her facial expression (eye level shot) This connotes that she’s misplaced and obviously doesn’t fit in with the others, It also leaves an effect on the audience to feel empathy for the character. The positioning of the camera above the character also gives the audience an idea of her weakness.There are also characters filmed in slow motion jumping of the roof from a low angle. The camera angle is positioned on the vertical axis, below the eye line looking up. The effect of this shot is that it makes teenagers look strong and powerful, as it is an element of being physically able to jump of a roof. It’s stereotypical that being young means you’re fit to do such thing and it’s used to show the stupid things teenagers will do which is certainly not accurate. The slow motion makes them stand out ‘individually’ and it’s very dramatic. Showing that these teenagers have a little bit of power of freedom and being on top of the world.

Sound is extremely used well in the trailer. The sound techniques are often used to convey the mood of a scene and manipulate the audience's emotional reaction. The sound is also at a fast pace because of whats going on. It creates an effect on the audience of confusion leaving a shocking impression. Non-Diegetic is used for this which is the sound track called ‘Half way home’; is a stereotype of children being in a care home that act irresponsible and badly behaved. This connotes about the teenagers/characters lifestyle as they get out of control and the sound effects, voices and instruments get louder reflecting the characters aggressive actions throughout the scene. This makes young people appear to not have self-control over themselves and their life. The music does reach a climax and become more energetic as soon as the flare gets lighted up by one of the main characters’. The character erupts in a short fuse instantly, just like the sound track. The sound element doesn’t just manipulate the audience’s emotions but it also helps interpret what’s going on. There are different sound effects of Foley used over the music straight after the flare is lighted up, glasses, bottles and windows being smashed, people screaming and shouting, a dog barking, objects being knocked down on the floor, police sirens etc. It’s very important because it’s used all to make everything sound realistic. Without the diegetic sound, the film sounds empty and muted.