Self Evalutation
Here is a self-assessment of my ident, which also includes my audience and my client research. The first thing I will be discussing about are my technical strengths of my ident and why.
The biggest strength was the animation technique used was stop motion the effect was well used as it was full motion mixed up with stock motion sequence particularly with the text ‘yen.tv’. The animation technique of stop motion in the ident of the characters dancing enabled me to make a connection with the music producing beat editing. To illustrate at the beginning of the Ident the music is quite calm, I was able to count the amount of times the next beat will come in which permitted me to fit in each shot/frame/picture in the ident. The effect we used by hand was tilting the camera, so that on screen it doesn’t look static the purpose was to make the Ident’s identity more effective establishing the target audience which is Urban Youths. Different dancers were used in different angles and shots to keep the ident diverse. During our post-production we were able to make changes in our stop motion, at the beginning putting our work together, it seemed like our target was to create a music video, but I had to cut out the bits of the video to make it look more animated stop motion and allowed me to make it go to the beat which formed ‘beat editing’ There were different effect filters, like colour coordinating, which is changing the colour of each frame, I used urban colours to create that Vibe but I had to stick with my main colour purple, the purpose is to make my ident recognisable and memorable. In terms of the music I was able to cut some bits out that fitted in well with my ident. So, there are some bits of the music that isn’t naturally made this way but I had to move things around.
So overall, the music was suitable , there’s a good choice of music considering the genre I picked for the editing pace of the stop motion, it was in sync for instance the first transition between the dancing and the pictures. The music not only makes the editing flow but it also attracts the target audience. As mentioned from the expert; agreed with the beat editing and motion, the expert enjoyed the transition, cuts, and colour. On the other hand both the expert and my target audience were appalled by the duration of the ident and how the music cuts off to early enabling the music to conclude as it just finished. For improvements, I could bring the clip to a conclusion in the real world because it. From the feedback the audience liked the effect of the outside shots were filmed good the graphical look was outstanding and more effective on the text.
The biggest thing to improve will be the duration of the ident, which has been mentioned quite allot by my target audience and the expert. Furthermore, even though I wanted to stick with a specific time of 10 seconds which I manage to achieve it still wasn’t enough, the Ident tis good and creative but from the ending it seems rush and concluded instead of finish almost like a cliff hanger. Improving this wouldn’t only make it professional but it will support the branding of the channel by for instance showing my logo in the ident more than once so it is memorable and recognisable. The colours were too bright, some effects were possibly too much to see, this isn’t good because it could be difficult for those who are slow or have disabilities to understand or view the whole ident. So, if this was published in the real world you obviously cannot go back to watch therefore it has to be clear, quick and interesting.
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